Saturday, March 27, 2010

tasteful fashion.


so last night during dinner my uncle put on the show, "jamie oliver's food revolution". i think that show is so great and what jamie is doing is even greater, its such a wake up call to all of the ignorant people of America who thrive on processed foods.

anyway.

while watching this i thought of connections between food and fashion other than the fashion world getting slack for models being "too skinny" and what have you.

and i came across Fulvio Bonavia.

he's an award winning Italian photographer who started out as a graphic designer and illustrator for film posters before moving on to shoot campaigns for companies such as Yamaha, Jaguar, BMW, Adidas, Heineken, Audi, Saab.

in 2008 he published A Matter of Taste a conceptual work merging food with fashion, think Bayonna Ham as a ring, broccoli and raspberry handbags, sardine and spaghetti belts and a kiwi watch.

really cool stuff. i think his work is very creative merging fashion with food in a very modern, conceptual, eye appealing way.

in 2009 a french adaptation of the book was published and it was on exhibit as part of Le Gout Du Luxe in La Grande Epicerie in Paris.

here are some photos from A Matter of Taste as well as a few of my favorite photos from his other work Scent of Flower and some ad campaigns for Yamaha.










Fulvio Bonavia

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